A custom website that shows up when someone's stuck on the shoulder searching "towing near me" — backed by the SEO, service-area pages, and Google Business Profile work that decide who gets that call. Built around how towing work actually arrives: urgently, at all hours.
Nobody plans to hire a tow company. The call happens on the shoulder of the highway, in a parking lot with a dead battery, at 2am after a breakdown — and the person making it picks from whatever Google shows them in the first thirty seconds. If your company isn't there, or what's there looks abandoned, the job goes to the next name on the list before you ever knew it existed.
Winning that thirty-second search isn't luck. It's a site that loads fast on a phone, leads with your number, and tells Google — and now AI assistants — exactly what you tow, where, and at what hours. When someone hits the map pack or asks ChatGPT for a tower at 2am, the companies that come up are the ones whose sites and Business Profiles are structured to be read.
There's a second business inside most towing outfits, too — the shop and parts counter, the fleet accounts, the repeat commercial work. Dedicated service pages put that side of the house in front of the right searchers instead of burying it under the tow hook. Look at the sites we've built, or ask for a free demo of yours.
The same three tiers every Metra client picks from — tuned to a business where every job starts with an urgent search. Compare the full tiers →
A fully custom website that wins the roadside search — loads fast on a phone on the shoulder, leads with your number, and carries complete backend SEO so Google and AI assistants can read exactly what you tow and where.
Everything in Launch, plus dedicated pages for your highest-value work — heavy recovery, the parts counter, fleet accounts — and priority service areas (up to 6 service pages and 4 location pages), Search Console and analytics connected, and your Google Business Profile fully optimized.
Everything in Growth, plus automatic review requests after every completed tow and review monitoring — in a panic search, the review column is often what decides who gets the call. Website chat lands on your phone as a text, and you show up on Apple Maps and Bing — where a stranded driver reaching for their iPhone is already looking.
Judge the work itself — a real client, live on its own domain today.
Towing, recovery, and a truck parts counter — two audiences, one site, structured so the stranded caller and the parts buyer each land where they need to. Read the case study.
See the live site →We build for towing and recovery outfits across Colorado — from our Front Range home turf of Denver, Broomfield, Boulder, Superior to the far corners of the state: our live towing client runs out of Cortez, in the southwest corner.
That's when the search matters most. A stranded caller at 2am picks from whatever Google and the map pack show them in the first thirty seconds — the build's whole job is making sure your company is on that first screen, looks alive, and shows the number front and center. The site works at 2am exactly like it works at 2pm.
Yes — that's exactly how the Able Towing build works: the towing/recovery side and the parts counter each get their own structure, so both kinds of customer land on the right page instead of a generic homepage.
Three tiers. A fully custom website with backend SEO is $1,000 up front and $100/month. Adding service and location SEO pages — up to 6 service pages and 4 location pages — plus Google Business Profile optimization is $2,000 and $200/month. Adding review automation, website chat, and Apple Maps + Bing listings on top is $3,000 and $300/month.
You're month-to-month and can cancel whenever you like, effective at the end of that billing month. Your domain and your customer data leave with you; the website itself stays with Metra.
We build the demo first, free — you spend nothing until you've seen it and want it live.