A custom website that shows up when someone's stuck on the shoulder searching "towing near me," plus the automations that catch the dispatch calls you miss mid-hookup — built around how towing work actually arrives: urgently, at all hours.
Nobody plans to hire a tow company. The call happens on the shoulder of the highway, in a parking lot with a dead battery, at 2am after a breakdown — and the person making it picks from whatever Google shows them in the first thirty seconds. If your company isn't there, or what's there looks abandoned, the job goes to the next name on the list before you ever knew it existed.
And when they do call you, you're often the worst-positioned person in the world to answer: winching a car onto the bed, driving, mid-recovery. A stranded caller doesn't leave a voicemail — they hang up and dial the next tower. Our system texts them back from your business number the second the call drops, which is frequently the difference between "on my way" and never hearing from them at all.
There's a second business inside most towing outfits, too — the shop and parts counter, the fleet accounts, the repeat commercial work. That side runs on relationships and reminders, and it's exactly what the review automation and customer inbox keep warm. Look at the sites we've built, or ask for a free demo of yours.
The $297/month Growth Package — the same system every Metra client runs, tuned to a business where every job starts with an urgent phone call.
"Towing near me" from a phone on the shoulder is your whole front door. Your site loads fast, leads with the phone number, and shows the fleet and services — light-duty to heavy recovery — that tell them you can handle their situation.
Mid-hookup with a car on the winch? The caller gets an instant text from your business number instead of ringing out — so the job doesn't roll to the next tower on the list.
A tow is a trust purchase made in a bad moment. Every completed job triggers a review request automatically — and in a panic search, the review column is often what decides who gets the call.
Dispatch calls, texts, and fleet-account threads in one app with its own dedicated business number — nights-and-weekends chaos, finally in one place.
Shops you've hauled for, fleet contacts, past customers with aging vehicles — a text campaign that reminds them you exist before the next breakdown does.
Judge the work itself — a real client, live on its own domain today.
Towing, recovery, and a truck parts counter — two audiences, one site, structured so the stranded caller and the parts buyer each land where they need to. Read the case study.
See the live site →We build for towing and recovery outfits across Colorado — from our Front Range home turf of Denver, Broomfield, Boulder, Superior to the far corners of the state: our live towing client runs out of Cortez, in the southwest corner.
Night calls are the point. The missed-call text-back works at 2am exactly like it works at 2pm — the caller gets an instant text from your business number, and the thread is waiting in your inbox. Nothing about the system sleeps.
Yes — that's exactly how the Able Towing build works: the towing/recovery side and the parts counter each get their own structure, so both kinds of customer land on the right page instead of a generic homepage.
$297 a month. There's no separate setup charge — your first month covers the website build and the account setup along with everything else.
You're month-to-month and can cancel whenever you like, effective at the end of that billing month. Your domain, your customer list, and your business number leave with you; the website itself stays with Metra.
We build the demo first, free — you spend nothing until you've seen it and want it live.