For Personal Trainers & Gyms

Training is a relationship business.
It starts with being the one they find.

A prospect searching for a trainer is choosing between you and a big-box membership this very week. Metra builds trainers the site, SEO, and Google Business Profile presence that put you in that decision — looking like the obvious choice.

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Built for a business that runs on relationships

The decision window in fitness is brutally short. Someone finally works up the nerve to search "personal trainer near me," and within days they've either booked a consultation or talked themselves into the cheap gym membership they'll stop using by March. That first search is the whole contest: they pick from who Google, the map pack, and increasingly ChatGPT put in front of them — and from how credible those results look at 11pm on a couch.

Just Results Personal Training in Broomfield, Colorado has been coaching clients since 2007, and their setup shows what a trainer's web presence has to do: make the coaching philosophy legible, put credibility where a nervous first-timer will find it, and make booking a consult the obvious, low-friction next step. That's the shape we build.

Then there's the credibility layer: a nervous first-timer reads reviews before they'll email a stranger about something as personal as fitness. A steady, honest review stream — and a Business Profile that actually answers their questions — is what turns a search impression into a consult on your calendar. Look through our builds or get a free demo of yours.

Three tiers, built to fill a roster.

The same three tiers every Metra client picks from — doing what a studio’s marketing hire would: getting you found, looking credible, and earning reviews. Compare the full tiers →

Launch — $1,000 + $100/mo

A fully custom website that positions you against the big-box default and drives one action above all: booking that first consultation. Fast on every phone, with complete backend SEO so Google and AI assistants can read it.

Growth — $2,000 + $200/mo

Everything in Launch, plus dedicated pages for your highest-value programs — one-on-one coaching, small group, nutrition — and priority service areas (up to 6 service pages and 4 location pages), Search Console and analytics connected, and your Google Business Profile fully optimized.

Premium — $3,000 + $300/mo

Everything in Growth, plus automatic review requests — so the client who just hit a lifetime PR tells Google about it too — and review monitoring so nothing sits unanswered. Website chat lands on your phone as a text, and your studio shows up on Apple Maps and Bing as well as Google.

From $1,000 · then $100–$300/mo · month-to-month · cancel anytime

A training gym that runs on this.

An active client with a live site and a full written case study — start there.

Just Results Personal Training — gym website built by Metra

Just Results Personal Training

A Broomfield, Colorado training gym — established 2007 — live today at justresultsgym.com on exactly this package.

Read the case study →

Where we build for trainers and studios

Our live training client is in Broomfield, and we build for trainers and studios across the Front Range — Broomfield, Boulder, Denver, Superior — where every gym competes on the same searches.

Trainers ask us this.

I'm an independent trainer, not a gym — is this overkill?

No — the tiers don't change, the site just scales down to a solo coach: your story, your programs, your consult calendar. If anything, being findable matters more when there's no gym brand doing it for you.

Can the site handle session booking and class schedules?

Yes — the site is built to drive consult bookings, and it links straight into whatever scheduling software you already use, so a searcher can go from Google to a booked slot without ever emailing you first.

How much does it cost?

Three tiers. A fully custom website with backend SEO is $1,000 up front and $100/month. Adding service and location SEO pages — up to 6 service pages and 4 location pages — plus Google Business Profile optimization is $2,000 and $200/month. Adding review automation, website chat, and Apple Maps + Bing listings on top is $3,000 and $300/month.

What happens if I stop?

You can walk whenever you want; cancellation takes effect when the billing month ends. Your domain and client records are yours to keep — the website stays with Metra.

Your next client is searching right now

We'll build your training site as a free demo first — nothing to pay until you've seen it and want it.

Text Us (303) 917-2878