Detailing is booked by someone staring at paint-correction photos at 11pm. Metra builds the gallery-first site that puts your work in front of them — with the SEO and Google Business Profile optimization that decide whose photos they're staring at.
Nobody hires a detailer off a paragraph of text. They hire off a swirl-free black hood, a carpet that came back from the dead, a set of wheels that look freshly machined. If your best results live only in a camera roll or an Instagram grid, the customer comparing you against two other shops tonight can't see the one thing that would end the comparison. Your website should be doing that arguing for you.
But the photos only work if the searcher arrives. "Ceramic coating near me," "interior detail cost," "paint correction" — the person typing those at 11pm books from whatever Google, the map pack, and AI assistants put on the first screen. Getting there is structure: pages built around the services and the area you actually serve, written so both the human and the machine can read them.
And detailing has a gift most trades don't: the job repeats on a schedule. A customer who paid for one detail should be back every few months for maintenance — which is why the review column matters so much here. A steady stream of fresh reviews is what convinces the next 11pm scroller that the photos are real. See every site we've built or start with a free demo.
The same three tiers every Metra client picks from — arranged around a detailer’s realities: visual selling and search-driven buyers. Compare the full tiers →
A fully custom, gallery-first website that puts your corrections, coatings, and interiors front and center — fast on every phone, with complete backend SEO so Google and AI assistants can read what you do and where.
Everything in Launch, plus dedicated pages for your highest-value services — ceramic coating, paint correction, interiors — and priority service areas (up to 6 service pages and 4 location pages), Search Console and analytics connected, and your Google Business Profile fully optimized.
Everything in Growth, plus automatic review requests at the walk-around moment — keys back, car gleaming — and review monitoring so nothing sits unanswered. Website chat lands on your phone as a text, and you show up on Apple Maps and Bing as well as Google.
Both are real clients and both are live right now — click through and judge the builds yourself.
A Colorado detailing business on the package — service pages, gallery, and booking built the way this trade sells.
See the live site →
Professional auto detailing in Tulsa, Oklahoma — proof the build travels well beyond our home turf.
See the live site →We build for detailers on the Front Range — Denver, Broomfield, Boulder, Superior — and beyond it: one of our two live detailing clients runs in Tulsa, Oklahoma, because a good build travels.
Completely. A mobile operation gets the site built around its service radius instead of a street address — the location pages on the Growth tier are made for exactly that kind of coverage.
Colorado is home and where most of our clients are, but no — Garcia's Car Detailing above is in Tulsa, Oklahoma. Everything we build and run works the same regardless of your zip code.
Three tiers. A fully custom website with backend SEO is $1,000 up front and $100/month. Adding service and location SEO pages — up to 6 service pages and 4 location pages — plus Google Business Profile optimization is $2,000 and $200/month. Adding review automation, website chat, and Apple Maps + Bing listings on top is $3,000 and $300/month.
Month-to-month means exactly that — cancel any time, done at the end of that billing month. You take your domain and your customer records with you; the site itself stays with Metra.
Free demo first, always — you'll see your detailing site before a single dollar changes hands.